Trying to present current indicators as good

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It is worth making it a rule to check the correctness of UTM tagging and data collection in Yandex.Metrica or Google Analytics, setting up conversion goals, comparing the actual budget, and also requesting internal reports or the previous contractor.


5. Small budgets and incomparable tasks . This is due to the common misconception about the "immensity" of the market. To assess the feasibility of tasks, you need to check whether there is sufficient demand for services and a target audience. For example, there is no point in launching all Internet marketing tools in small cities or highly specialized topics. A small budget is determined by the impossibility of buying traffic that will be sufficient to assess the effectiveness.

In such cases, we explain why the budget chinese overseas africa database is insufficient, based on statistics on the cost of clicks and the amount of traffic that can be purchased with the allocated money.


6. Urgent deadlines, “needed yesterday” . The absence of a marketing plan and the presence of overdue tasks indicate unstructured business processes within the company (unless this is due to a sharp change in the market, as in the case of the pandemic). In the future, expect missed deadlines and processes in setting up an advertising campaign.


7. Lack of analytics and unwillingness to pay separately for its setup . Without analytics, it will not be possible to operate with such terms as efficiency and profitability. In addition, the lack of analytics excludes the possibility of setting up internal automatic advertising management strategies.