Choosing the ideal theme

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Think about what problem or desire in your niche you can solve. The topic should be relevant, but without giving away all the content of your main product.

For example, if you sell advanced Excel courses, you could offer a workshop on basic functions for beginners.

This way, you attract a qualified audience country email list increase the chances of conversion to more complete courses.

Define the target audience
Once you have chosen a topic, it is essential to identify who will really benefit from the workshop. This will help you plan everything from the format and duration to the best marketing strategy.

Defining your target audience allows you to choose the right channels, adjust your language and create more persuasive communication.

Still using the example of the workshop on basic Excel functions, the audience could include students, beginning professionals or small entrepreneurs who need to organize their finances.

Carry out planning
The success of a workshop depends on detailed planning. It is essential to define the budget, the number of places and the location — whether in person or online.

Furthermore, the logistics of ticket sales and participant management cannot be neglected.

Currently, digital platforms facilitate this process, allowing not only the creation and sale of tickets, but also the monitoring of registrants.

With efficient organization, the event runs smoothly, avoiding unexpected events and ensuring a positive experience for participants.