What social networks do they use?
Posted: Thu Mar 27, 2025 9:20 am
Imitation is the sincerest form of flattery, but simply copying someone else's online strategy doesn't pay off in the long run. We monitor the work of competitors exclusively in order to learn from their experience or from their mistakes. We can sometimes look for inspiration in their work, but the complete strategy should not be shaped by a competitive template. This way we'll just be repeating the mistakes they've already made (and probably found a way to fix). Therefore, by merely imitating the competition, we will always be at least one step behind, because for every step forward we have to wait for their next move. Looking for inspiration in someone else's strategy is something else entirely.
To start, create a list of 5 direct competitors. Look for answers to the following questions:
How often do they publish content?
What kind of content do they publish?
What days and what time of day do they post content?
What kind of content gets the most engagement?
Do they communicate to followers?
Although you don't have insight into the complete analytics, a special formula can help special lead you get a rough idea of the success of their online strategy:
Divide the total number of engagement activities (likes, comments, shares) by the total number of followers. Example: 500 engagement activities divided by 5000 followers - you get an engagement rate of 10%. Anything over 5% is considered a successful performance. The formula should be applied to at least the last 30 posts.
However, this formula is a very simple but rather unreliable tool. Namely, not all posts are aimed at engagement, and the number of likes and comments is certainly not an adequate parameter for evaluating the success of the entire campaign. The engagement rate will also be influenced by the characteristics of the target audience - the audience is sometimes "lazy", so they will click like or leave a comment less often, even if the post intrigued them.
Well, for successful "spying" on the competition, we still need slightly more serious tools. Fortunately, this need has been recognized, so we are offered a wide variety of useful tools.
To start, create a list of 5 direct competitors. Look for answers to the following questions:
How often do they publish content?
What kind of content do they publish?
What days and what time of day do they post content?
What kind of content gets the most engagement?
Do they communicate to followers?
Although you don't have insight into the complete analytics, a special formula can help special lead you get a rough idea of the success of their online strategy:
Divide the total number of engagement activities (likes, comments, shares) by the total number of followers. Example: 500 engagement activities divided by 5000 followers - you get an engagement rate of 10%. Anything over 5% is considered a successful performance. The formula should be applied to at least the last 30 posts.
However, this formula is a very simple but rather unreliable tool. Namely, not all posts are aimed at engagement, and the number of likes and comments is certainly not an adequate parameter for evaluating the success of the entire campaign. The engagement rate will also be influenced by the characteristics of the target audience - the audience is sometimes "lazy", so they will click like or leave a comment less often, even if the post intrigued them.
Well, for successful "spying" on the competition, we still need slightly more serious tools. Fortunately, this need has been recognized, so we are offered a wide variety of useful tools.