WhatsApp Business API Usage Guide

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What You Need to Know to Start Chatting with Clients on WhatsApp
12/20/2023 Reading time 18 minutes

WhatsApp Business API Usage Guide
Over the first 5 months of 2023, companies spent 55 million rubles on WhatsApp Business mailings . This is 2 times more than for the same period in 2022. The number of messages also doubled - from 6 to 12 million.

What are the benefits of WhatsApp Business mailings? How lebanon phone numbers many messages can you send and what to write in them? The article tells you all about it.
Benefits of Using WhatsApp Business API
Chat categories, cost and 24-hour window rule
WhatsApp Message Template Types and Requirements
How to create a message template so that it passes verification
WhatsApp Business Message Sending Limits and What They Depend on
How to make a WhatsApp mailing correctly
Benefits of Using WhatsApp Business API
WhatsApp Business API (WABA) is a paid software from Meta* that allows brands to communicate with customers from an official WhatsApp business account. WABA does not have its own interface or application - the API works in conjunction with other systems. For example, with ERP or CRM.
WhatsApp chat in RetailCRM
WhatsApp chat in RetailCRM
Connecting to WhatsApp Business API allows companies to write to customers first, send mass mailings and communicate from a business account without the risk of being blocked.

WABA mailings have other advantages for businesses:

High Open Rate. The average open rate of WhatsApp messages is 88%. For example, this figure is much lower for email newsletters — 21%.
Wide reach. WhatsApp is the most popular messenger. It is used monthly by 2 billion users worldwide and 95 million in Russia. With the help of WhatsApp mailings, you can scale communications and find new clients among the messenger's wide audience.
Two-way communication. In WhatsApp, customers can reply to messages, ask questions, and consult with a manager. Email and SMS newsletters do not provide the opportunity to communicate with the company directly.
Multimedia: You can add buttons, images, videos, and PDFs to your messages to present information in a visual way and grab the customer's attention.
Company profile. The client can immediately see the company description, address or working hours - no need to go to the website for this. Also, the company account is marked as "business", so the marketing mailing will not be a surprise for the recipient. He will immediately know that he is communicating with an organization.
Shortening the customer journey. If a customer asks a question, the company can immediately send them delivery terms, a product description, or a payment link in the chat. The customer won't have to go to the website and look for this information themselves.
Personalization. If you connect WhatsApp Business API to a CRM system, you can make personalized mailings to narrow segments, as well as use additional information about customers. For example, purchase history or date of birth.

Integrating WhatsApp Business API with RetailCRM gives you even more opportunities. The ready-made module allows you to communicate with clients in a single window of the CRM system. Each lead can be immediately saved to the database - so as not to lose a single potential buyer. You can also tag clients with tags at the moment and set tasks for managers. And if you automate mailings and connect a chat bot, this will help save managers' time.

How to connect WhatsApp Business API to RetailCRM, we tell you in detail in