Marketing is the right tool to boost any type of business. The truth is that nowadays there are many companies worldwide that use multichannels to interact with their audience and reach new potential customers.
These channels include both traditional and digital marketing efforts.
This is how both forces can merge, as Digital Marketing for businesses continues to expand, giving incredible results, while traditional marketing still persists in all types of businesses to reach people who are still afraid of digitalization.
But the truth is that many times the budget is limited and you have to choose between both alternatives, or you can even do a hybridization with a smaller budget.
Remember that the decision is entirely yours, but it is important that you understand what Digital Marketing and traditional marketing are, and what their advantages and disadvantages are.
What is Digital Marketing?
Digital Marketing refers to promoting and positioning your brand , products or services to online audiences.
Digital marketing uses various channels so that you can reach your target audience, taking into account that there are 4.54 billion people active on the Internet worldwide.
The channels used are the following:
Search Engines
Social networks
Online advertising
Web pages
Blogs
Email
Online stores, among others.
What are the most commonly used strategies?
Strategies vary depending on the channels you are going to use, for example you can optimize your website for search engines, do social media marketing , do content marketing, promote email marketing campaigns , do digital advertising, among many others.
Remember that regardless of the channel and strategy you are going to use, you must have well-defined objectives and take into account the measurement of results.
Digital Marketing Team
What is Traditional Marketing?
Unlike digital marketing, traditional marketing was born using offline media, referring to actions that are carried out online with an internet connection.
Traditional Marketing uses channels such as:
Magazines
Newspapers
Catalogs
Radio
Television
Phone
Billboards
Events, among others
What are the most commonly used strategies?
Marketers find that traditional marketing is still used for its stability and simplicity because it has been around for so many years that everyone knows how it works. On the contrary, Digital Marketing changes at the mercy of new technologies.
Traditional marketing strategies include telemarketing, radio broadcasting, commercials, argentina mobile phone numbers database print advertising, door-to-door sales, mail order and referral marketing.
Traditional Marketing VS Digital Marketing
The best way to know the pros and cons of both branches of Marketing is through comparison and contrast.
The way to reach potential customers
One of the main differences between traditional marketing and digital marketing is the way in which you can reach your potential customers and then convert them.
Traditional marketing focuses on making an impact and leaving a mark every time they launch an ad, because the impression they leave on potential customers is important, as this is the only way they will be remembered.
On the other hand, Digital Marketing is based on relationships and connections with the target audience.
This can be achieved through two-way communication, as you have the opportunity to be part of the lives of your potential customers and also invite them to be part of the life of the brand.
The ideal is to reach them through content marketing by creating quality content to chart a path that attracts new customers and guides them towards the brand.
It is worth noting that people are tired of advertising to a certain extent and make various efforts to avoid it, which is why more effort must be made to try to reach people.
How the results are evaluated
With digital marketing, you can monitor all your efforts in real time. For example, you can know exactly how many people saw your ad, the actions they took on your website, and even what the brand perception was, which you can measure through metrics.
So if you have a well-structured campaign and good key performance indicators, you can analyze from several approaches at the same time and stick with what works best for your business.
All of this is the core of Digital Marketing, because only in this way can you realize whether or not you are getting good results.
On the other hand, with traditional marketing you cannot know what the impact of your efforts was and therefore you cannot know for sure whether a campaign was successful or not.
Relationship between brand and customers
There are very few traditional marketing tools that allow you to interact with your customers.
Two good examples: event marketing , but unfortunately it cannot be done every day, or telemarketing with which you can start a direct conversation, but it is generally used for sales and not for advertising as such.
With digital marketing, interaction can be carried out every day through different digital channels. In addition, interaction is not only necessary, but also vital to build a close, direct and controlled relationship with potential customers.
Telemarketing as a sales strategy
The cost
Traditional marketing requires a greater investment depending on the reach you want to have, but as mentioned above, it is very difficult to measure the reach and the people you actually reached using traditional media.
On the other hand, with digital marketing, thanks to the ease of monitoring that it gives us, you can distribute your money in the best way and invest in an intelligent way, so you can focus the investment on the channels that give the best results to your business.