Therefore, the values that should govern the communication of companies in social media are invariable :
Posted: Thu Dec 26, 2024 4:31 am
The benefits and opportunities that different social networks offer to companies as communication tools are endless and there is no doubt that a presence on social networks is essential for them.
First of all, there is an immediate return, as they become known to the audience, gaining new clients and building loyalty with current ones. They can improve their after-sales service or resolve queries from clients or prospects. In addition, companies can show their friendliest and most accessible side by making themselves accessible through these media and, above all, contribute a lot of their knowledge about the sector in which they operate, generating valuable content and disseminating it on the different social networks.
But the fact that this communication does not take place face to face does not change the fundamental list of colombia cell phone numbers pillars on which communication is based and people behind the computer should behave the same as if they were behind the counter.
TRANSPARENCY : All actions in the field of social media must be based on transmitting an image that is true to reality, avoiding transferring information that may confuse the recipient or that may be misinterpreted.
PRIVACY : the desire to communicate what is done and to disseminate the projects in which we are involved should not make us forget that it is mandatory to maintain the privacy of all business interlocutors, clients, suppliers, collaborators, employees, etc. and in any case to respect the agreements that have been reached with each of them.
RESPECT : Posts must be based on respect for others, always with a constructive discourse.
ORIGINALITY : Content (texts and images) must always be original, respecting copyright, trademarks, advertising rights and other third-party rights. If you want to distribute other people's content, you must first ensure that this content can be distributed and that the source and author must always be cited.
CONFIDENTIALITY: the company's behavior in the social media must be reasonably controlled, without disclosing those projects, jobs, contracts and general news of the company that are confidential and whose dissemination could put the activity of the company itself or of third parties at risk.
RESPONSIBILITY : The company's behavior on social media must be honest and must help spread positive values for society and enrich the network with content. Let's not lose our composure or our minds because of being a trending topic on Twitter, uploading a viral video or making images go around the world.
You may think that on social media only the positive things about yourself, a company or an individual are shared, and that's true. But I usually say that bad times come by themselves and it's up to us to create the good ones. It's not about cheating, of course sharing the good is permissible, but it must be real, without tricks or tricks. Even mistakes and having made a mistake can be an opportunity to improve and become a better company. Do you know that free games can be an example to understand this? This will be new information for many, from which you will learn that this is exactly what popular free game publishers have been developing and implementing for a long time and are successfully implementing in all areas.
And you, how do you perceive the communication of brands and companies on social media? What should an organization offer you on these media so that you are willing to be part of its community?
Viewed 5140 times
Category: Digital Marketing and ICT
Tags: Values social networks communication Companies marketing strategy online marketing
First of all, there is an immediate return, as they become known to the audience, gaining new clients and building loyalty with current ones. They can improve their after-sales service or resolve queries from clients or prospects. In addition, companies can show their friendliest and most accessible side by making themselves accessible through these media and, above all, contribute a lot of their knowledge about the sector in which they operate, generating valuable content and disseminating it on the different social networks.
But the fact that this communication does not take place face to face does not change the fundamental list of colombia cell phone numbers pillars on which communication is based and people behind the computer should behave the same as if they were behind the counter.
TRANSPARENCY : All actions in the field of social media must be based on transmitting an image that is true to reality, avoiding transferring information that may confuse the recipient or that may be misinterpreted.
PRIVACY : the desire to communicate what is done and to disseminate the projects in which we are involved should not make us forget that it is mandatory to maintain the privacy of all business interlocutors, clients, suppliers, collaborators, employees, etc. and in any case to respect the agreements that have been reached with each of them.
RESPECT : Posts must be based on respect for others, always with a constructive discourse.
ORIGINALITY : Content (texts and images) must always be original, respecting copyright, trademarks, advertising rights and other third-party rights. If you want to distribute other people's content, you must first ensure that this content can be distributed and that the source and author must always be cited.
CONFIDENTIALITY: the company's behavior in the social media must be reasonably controlled, without disclosing those projects, jobs, contracts and general news of the company that are confidential and whose dissemination could put the activity of the company itself or of third parties at risk.
RESPONSIBILITY : The company's behavior on social media must be honest and must help spread positive values for society and enrich the network with content. Let's not lose our composure or our minds because of being a trending topic on Twitter, uploading a viral video or making images go around the world.
You may think that on social media only the positive things about yourself, a company or an individual are shared, and that's true. But I usually say that bad times come by themselves and it's up to us to create the good ones. It's not about cheating, of course sharing the good is permissible, but it must be real, without tricks or tricks. Even mistakes and having made a mistake can be an opportunity to improve and become a better company. Do you know that free games can be an example to understand this? This will be new information for many, from which you will learn that this is exactly what popular free game publishers have been developing and implementing for a long time and are successfully implementing in all areas.
And you, how do you perceive the communication of brands and companies on social media? What should an organization offer you on these media so that you are willing to be part of its community?
Viewed 5140 times
Category: Digital Marketing and ICT
Tags: Values social networks communication Companies marketing strategy online marketing