How a confectionery earned 1.6 million rubles from one email newsletter: Chocoroom case

[ashammi258]

The story of a chocolate-covered strawberry company that automated business processes and launched CRM marketing
07/17/2024 ⏱ 19 minutes
How a confectionery earned 1.6 million rubles from one email newsletter: Chocoroom case
Chocoroom is a chain of confectionery manufacturers, leaders in the chocolate-covered strawberry market. The company has nine large outlets in five Russian cities: Moscow, St. Petersburg, Yekaterinburg, Kazan and Ryazan.

Chocoroom Executive Director Yulia Shulman tells how the kazakhstan phone numbers idea for the business came about, what the TV series "House of Cards" has to do with it, how to set up CRM marketing and get orders worth 1.6 million rubles from one email newsletter.
The idea for the business came after watching the TV series “House of Cards”

“Before RetailCRM, we had several Excel tables in which 30-40 people could work at the same time. One mistake and the order was lost"

"When we started choosing a CRM system, we realized that the solution for restaurants and deliveries was not suitable for us - too much unnecessary"

"Triggers, validations and status changes help us control the sales funnel" "

We received orders for 1.6 million rubles from one email newsletter"

"Integration with messengers and social networks helps not to miss a single one of 5,000 customer messages"

"Wherever you are, you can always open RetailCRM mobile and see what is happening in the business and with the business"

"RetailCRM helps us fully control the work of managers and adjust business processes in the moment, and not over time"

"We are growing, opening new production facilities, but at the same time the customer department is not expanding"

"We do not plan to stop there"
The idea for the business came after watching the series "House of Cards"
The idea for the business came to founder Mikhail Nasonov in 2017, after watching the TV series "House of Cards". In one of the episodes, the main characters ate strawberries in chocolate. At that time, no one knew about such a dessert in Russia, and especially in Ryazan. Mikhail conducted a market analysis, realized that there were no competitors, and decided to open a business.