Examples of sensory marketing

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I imagine it will be easy for you to find physical examples, but what if we want to combine it with the digital world? Are digital marketing and sensory marketing compatible? The answer is yes! I'll tell you some examples below:

Visual marketing
Does the phrase “ everything comes through the eyes ” sound familiar to you ? Of all the senses that sensory marketing appeals to, this is the most used and popular. Sight is the most important sense and the one most used on a daily basis. It is the main contributor to that first impression that we always want to be as positive as possible.

In this respect, all brands have – almost always – the same purpose: differentiation and recognition. If you don't stand out, you don't exist .

InboundCycle
The company behind the blog you are reading is more than aware of the importance of first impressions. Therefore, if you explore our website , you will see that it stands out for:

Harmony and coherence on all sides : a consolidated and recognisable brand image, with the logo present on the entire side and a coherent colour palette.
The use of quality, personal and unique images .
Easy navigation , making what the user may need at any given time accessible (look at the reddish pink boxes, for example).
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With all these visual elements, a potential client can appreciate the detail they could expect when hiring any of our services .

Olfactory marketing
If you think of an entrance example, you will surely think of ones that are closely linked to being in a store, restaurant or café. You probably think of the characteristic smell of a clothing store, such as Massimo Dutti, or the strong smell of bread from some bakery chains.

However, you may be wondering, since you are on a digital marketing blog, how do I apply olfactory marketing through a screen?

With Inbound Marketing we accompany the user throughout the entire purchasing process. cfo email list friendly support. The key lies here: the content does not always have to be digital, but can also be an incentive to visit you .

Let's take a concrete example: you have a perfume company and you want to promote a new perfume. Well, in order to sell this product you will most likely use some samples . I propose two options:

At the time of the physical sale, offer the sample in exchange for an email : you will capture leads that correspond to your Buyer persona and you will be able to build loyalty.
Impact your database . Offer them the opportunity to try this new perfume completely free through an informative email.
Obviously, this technique is not for everyone, and it will depend on your sector and product. But, as we will see, the two proposals I have mentioned can be applied in many cases.