Chain letter for a million: how to close the deal with a follow-up email

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Out of 50 sales, only one happens at the first contact - when the customer knows exactly what he is looking for. But 98% of buyers need time to make a purchase decision. This is why a follow-up strategy exists.

Content

What is a trigger chain of emails (follow-up)?
How to close sales deals using a chain of emails
How to properly compose a Gmail email chain to close a deal?
Examples of follow-up mailings for the sales department
What is a trigger chain of emails (follow-up)?
Follow-up is continuing contact with a potential client through calls, meetings, or emails.

More than 60% of people who are interested in a product will make a purchase at least 3 months later, and 20% of them will within a year. Calls are more often used for "warm" leads, and follow-up emails are a great way to maintain communication with customers who are not ready to make a purchase decision right away.

Communicating through trigger email chains will help build loyalty and maintain interest in your product. Unlike standard automated emails, follow-up emails are personalized and built for the benefit of customers.

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How to close sales deals using a chain of emails
Most sales managers stop trying to make contact after hearing "No" from a customer just 1-2 times. However, it's not just people who refuse to buy who are not interested in your offer. Other common reasons are lack of time or money, a desire to postpone a decision due to busyness, doubts and lack of trust.

According to research, about 80% of deals are concluded after only 5 contacts with the client.

Triggered email chains in the sales department help:

Build the trust of an interested audience.
Inform potential customers about the product and company.
Increase conversion rate.
Increase the percentage of repeat sales.
Rebuild relationships with lost customers.
At the same time, follow-up mailings can be more suitable in many cases than other methods of communication. Letters are less intrusive than calls: they will not be sudden, do not distract from work, the letter can be read at a convenient time. The details of a phone call are easy to lose if the client did not write down your number. And the letter, most likely, will remain in the mail for a long time.

How to properly compose a Gmail email chain to close a deal?
Create trigger mailings for each belgium phone numbers list segment separately, taking into account individual needs.

You can thank "warm" customers for their interest, share product information, reviews, and useful materials, offer a discount, and introduce them to a personal manager.

It is worth asking people who have already made a purchase what they think about the product and offering related products.

Depending on your goals, email chains can be standard or customized for each customer. Both should be part of the sales funnel.

8 rules for creating a follow-up newsletter:
1. Timeliness .
If you decide to remind yourself six months after a potential buyer learned about your product, most likely their interest has already been lost. It is important to send follow-up letters on time, as a continuation of communication. It is also important to adhere to deadlines if you promised the client to send the letter at a certain time.

2. The essence of the letter.
The essence (reason) of the letter should be simple and unambiguous. You don't need to try to put all the information about the company, products, current discounts and loyalty program in the letter. There are chain letters for this.

3. Conciseness.
Keep the letter short. Only very interested customers will make the effort to read a long text. Most people will read the letter if it is simple enough.

4. Attractive topic.
It’s not enough to write a great email — you need to get the client to open it. To do this, work on the subject (headline) of the email. Use an individual approach, try to make the subject non-standard and attractive.

5. Cc other recipients.
If you can copy one of your client's colleagues, do so. This increases the likelihood that they will read the letter more carefully and write a response.

6. One letter - one action.
Don't send emails without any call to action. Create an email that makes it clear to the recipient what you want them to do after reading it: go to a website, answer a question, etc. Include one action per email.

7. Personalization.
The level of personalization depends on the specifics of the business. At a minimum, it is worth using the client's name in the letter. It is useful to recall something from a previous conversation, if there was one. It is appropriate to use information from company news if you work in the B2B niche. This way you will show that you are attentive to the client and make communication more targeted.

8. Feedback.
If you get rejected or close a deal, that's no reason to end the conversation. Ask for feedback. After the purchase, ask for their opinion on the product. If the customer rejected the deal, clarify the reason. This can help you draw important conclusions about the pro