How to motivate employees to actually use a CRM system

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A CRM system can improve the efficiency of any business by providing it with accurate, systematic customer data and standardizing processes. However, implementing CRM into the daily work of a sales department is not always easy.

Sometimes your colleagues may forget to use the CRM system; sometimes they simply don’t want to. This attitude towards CRM often leads to incomplete customer information, poorly organized customer data, confusing workflows, and lost deals.

After all, if you did invest in a CRM system, you probably want your team to use it.

In this article, we will give you some tips on how to implement a CRM system in your company in such a way that your employees actively use it and experience the benefits of this tool.

Content

Choose a convenient and simple CRM
Share the benefits of CRM with your team
Appoint a CRM manager
Create a guide on how to use CRM and train employees
Gamify your CRM system
Automate sales department processes
Key findings
Choose a convenient and simple CRM
The CRM software market is one of the fastest growing. Every week, a new player enters the market, expanding the range of available CRM solutions. According to statistics, in 2020 the total CRM market volume was $ 43.7 billion. The study also shows that 91% of companies with more than ten employees use CRM in their daily work processes. In 2022, this figure is even higher!

Before you buy a CRM, you need to bahamas phone number list understand what they are and how they differ. You need to navigate all types of solutions - cloud and server-based CRM systems, CRM integrated with Gmail or as a web application, CRM with or without marketing functionality. Do you use LinkedIn for lead generation? Do you need sales reporting and analytics? Business process automation?

CRMs have many features , so you need to clearly define which ones you need and start looking for the easiest CRM for you to use and implement.

If you choose a CRM with too many features, it will be difficult for your employees to get started with the system. You should make sure that the tool you plan to use is intuitive, simple, suitable for your teams’ daily work, and fits into their processes.

At NetHunt CRM, we believe that you shouldn't adapt your business to the CRM system. On the contrary, CRM should adapt to your business processes.

Here is a list of the main functions of the CRM system:

Import data from Spreadsheets, CSV or other CRM systems
Customer base segmentation
History of every deal and communication with a contact
Sales funnel and deal progress tracking
Email marketing and mass mailing function
Business process automation
Sales reporting and analytics
Team activity and performance statistics
Integrations with other services for sales and marketing
Setting and tracking tasks
System customization and settings for your business processes
Mobile apps; Android and iOS
What is a CRM system: a complete guide to choosing a CRM for beginners
In this article, we will explain what a CRM system is and how to choose the right CRM so that it brings the expected results,