Market segmentation: what it is and how NetHunt CRM helps you find your target audience

[mostakimvip06]

In a competitive environment, standard approaches to sales and marketing are ineffective. A business must clearly understand who it is selling products or services to, what needs and expectations its leads have. But how to identify the most promising consumers among thousands of potential ones? Segment the market — divide the target audience according to common characteristics.

In the article, we will explain what market segmentation is and how NetHunt CRM not only automates this process, but also structures and analyzes data about each client.

Content

What is market segmentation and what are its types?
How to segment the market in NetHunt CRM
Advantages and disadvantages of segmentation
Stages of market segmentation in marketing
Market segmentation criteria
Business development strategies taking into account market segmentation
Conclusion
Popular questions
What is market segmentation and what are its types?
This is the division of a market into smaller groups of consumers with similar characteristics, needs, behaviors, or interests. Segmentation will help a company more effectively target products or services to specific groups, tailoring a marketing strategy for each segment.

Market segmentation
Market segmentation
There are two types of segmentation:

Macro-segmentation is the general division of the market into large segments according to the needs and problems of consumers. It is enough to answer three questions:

What are the problems and needs?
Who is interested in the product or service?
How does the product or service solve these problems?
Micro-segmentation algeria phone number list is a more detailed study of the audience and its division according to specific characteristics. This approach helps to more accurately define a unique selling proposition (USP) and create personalized marketing strategies.

How to segment the market in NetHunt CRM
NetHunt CRM is the most flexible CRM system that gives you complete freedom to customize the system to your needs. You can easily add new fields, delete unnecessary or outdated data, and customize the structure of the CRM system to the specifics of your business.

Add your own fields and work only with relevant data in NetHunt CRM — increase sales conversion

Try for free
I want a demo
Monobank logologo Rozetka Paylogo Uklon
screen NetHunt
Moreover, NetHunt CRM allows you to segment the market by any value. The main thing is to add the appropriate field to the card of potential or existing customers in the CRM system.

Here are examples of segments based on several distribution criteria:

Field of activity
You can offer solutions for a specific industry, use words familiar to customers in advertising, and respond faster to market demands.
Market distribution by customer activity
Market distribution by customer activity
Country of residence of customers
This is useful for business because you can adapt offers to local needs and cultural characteristics, take into account seasonal factors in a particular country.
Market distribution by country of residence
Market distribution by country of residence
Company size
You can create separate strategies for small, medium, and large companies, taking into account their specific wishes, financial capabilities, and needs.