Check out these tips to optimize your after-sales service and retain your customers for longer

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Your current customers are your most valuable asset. They are responsible for your repeat sales and can give you the feedback you need to provide a better shopping experience.

Therefore, understanding the role of after-sales service is crucial to achieving better results with your marketing plan . We will discuss this in this article.

Here you will learn everything about after-sales service: what it is, why it is important, what its main strategies are and how you can measure its effectiveness to achieve more sales.

What is after-sales service?
After-sales service refers to all the follow-up and support actions you provide to your customers after completing the purchasing process.

These actions go beyond responding to them when they contact you. Their purpose is to strengthen the relationship between them and your brand by adding value to their shopping experience.

A concept that can help you better understand senegal mobile database what after-sales service is all about is the Flywheel . Let's explain it in detail.

The Flywheel and loyalty
The Flywheel is a technique developed by the Hubspot team to replace the classic sales funnel in Inbound Marketing .

By abandoning the idea that the sales process has a beginning and an end, the Flywheel presents a circular shape where each stage feeds back into the previous one and strengthens the next .


The Flywheel is made up of three stages: attraction, commitment and loyalty , which surround the most important variable in the process: the customer.

The idea behind this is that the sales process never ends, on the contrary, it must be continuously fed back to continue generating results, since a loyal customer will make new purchases and encourage new users to do so, making the brand loved by many .