The first thing that needs to be done in both the case of creating a new brand and rebranding is to conduct an analysis and collect the necessary data. Most often, the competitive environment, trends are already known, and the market is formed. Unlike developing a brand from scratch, rebranding is a more transparent and understandable process. However, despite the apparent simplicity, you need to remember that competitors are nearby and they are not sleeping, but are looking for new opportunities.
Stages of rebranding
Stages of rebranding
What actions should be taken in this case? First, it is necessary to define the target audience new zealand mobile database (forecast, model), study trends, imagine the future and take into account the characteristics of consumers, their preferences, since they can vary significantly in each region.
Analysis of the brand platform, adjustments, if necessary, its creation
The next step is to ensure that adjustments to your brand strategy and platform are truly necessary.