Content Marketing

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You've probably already heard about Content Marketing , one of the most effective digital strategies for attracting new audiences, educating the market and creating bonds of trust with prospects, leads and current customers.

Content Marketing, along with SEO , is a strategy that allows you to create and target your own audience , whether it be high school students about to graduate, young people who want to pursue a postgraduate degree, teachers, researchers, or all of them.

To give you an idea of ​​its potential, some of the benefits perceived by HEIs that have implemented a content strategy are:

attracting and training new students;
increase in student retention;
engagement with the university brand;
generating authority in the market.
CTR Optimization
The Click Through Rate (CTR) is a Digital Marketing metric that helps you evaluate the performance of your content on the Internet, whether on Google or social networks.

Having a good CTR means that your web pages paraguay mobile database are serving to attract students to your IES website. Optimizing it means that you will bring a greater number of people to your educational programs.

These optimizations depend on your visibility in search engines and other digital channels , as they are about encouraging more users to click on the pages you rank.

CTR has two main divisions: organic and paid. The former is the click-through rate of pages that appear naturally in search engines, and can be improved by:

more creative titles ;
more objective meta descriptions;
schema markup to structure information well;
use of keywords compatible with the content.
If you advertise educational offers on Google or social media, then you will need to carefully analyze the paid CTR, which will indicate whether the copywriting of your online advertising has been well implemented. In the end, this investment must fulfill its objective, which is to attract visitors.