CRO CRO stands for “Conversion Rate Optimization

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This strategy is based on the constant improvement of website elements to attract and convert more users.

Conversion is an essential part of Digital Marketing , as it represents the transition from lead to customer.

Therefore, the goal of CRO is precisely to optimize the conversion rate , that is, to make your sales process more efficient and, consequently, earn more money.

This is primarily done through testing that aims to understand what works best to convince page visitors to take an action.

The CRO acts as follows:

collects information (through metrics tracking, pakistan mobile database conducting surveys, interviewing current customers, etc.);
interpret data to understand what can be improved;
create tests to define the best solutions;
apply the most effective optimizations to attract customers.
CRO exists to ensure that most of your traffic converts into sales and you don’t miss out on valuable opportunities.


Digital Marketing in times of crisis can represent much more than a one-off option for a company's campaigns, whether physical or online.

It is through these strategies that actions are created to maintain the company's income flow in a sustainable manner in this unique moment and, also, to guarantee financial stability in the future.

In other words, investing in Digital Marketing in times of crisis is the best way to turn the page and overcome this delicate, but temporary, situation.

If you want to learn more about Digital Marketing techniques, we invite you to download our free and comprehensive ebook on this topic.