Dynamic or standard remarketing?

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What to choose: dynamic remarketing or standard remarketing? The difference between dynamic remarketing and standard remarketing is that the former is carried out periodically and is customizable according to the user's preferences . It does not require as much manual configuration of what will be shown to the buyer and when. You just need to provide Google or Facebook with the tools (i.e. what you offer in your store, as well as information about what the customer did on the site) to run such remarketing campaigns.

RLSA Remarketing – allows you to create a remarketing campaign from a regular Google Ads campaign. The ads will be displayed on the search engine and on the sites of search macedonia phone number data network partners. RLSA (Remarketing Lists for Search Ads) is a form available in Google Ads that allows you to reach consumers who have previously visited your website but have not made a purchase. With RLSA, you can make your ads appear higher in search results, increasing the chances of attracting these users and encouraging them to make a purchase.

Mobile Remarketing The campaign targets people who have visited the website on mobile or in the app. Google AdWords allows you to reach users of the mobile version of your website or app. Relevant ads are displayed while users are using their mobile devices. Remarketing in mobile apps helps promote your brand and increase sales of products and services.