Types of brief
Posted: Sat Feb 22, 2025 10:02 am
Advertising developers were the first to use questionnaires for clients. Such briefs were divided into:
questionnaires – containing questions about the company’s strategic goals;
expert – including requirements for the project based on marketing research;
creative – reflecting the client’s wishes for the upcoming advertising campaign.
An expert brief helps copywriters and content strategy developers gain insight kazakhstan mobile database into the target audience in order to offer them engaging texts, videos, and images.
Article writers and designers typically use two types of briefs:
General – a questionnaire with questions not tied to a specific area of activity. Such a brief is offered to customers to fill out when performing one-time tasks, without taking into account the specifics of the market niche and the company's place in it.
Individual – a questionnaire that allows you to find out everything about the client that is necessary to create content that is maximally tailored to the needs of the target audience and ensures the achievement of the company's goals.
questionnaires – containing questions about the company’s strategic goals;
expert – including requirements for the project based on marketing research;
creative – reflecting the client’s wishes for the upcoming advertising campaign.
An expert brief helps copywriters and content strategy developers gain insight kazakhstan mobile database into the target audience in order to offer them engaging texts, videos, and images.
Article writers and designers typically use two types of briefs:
General – a questionnaire with questions not tied to a specific area of activity. Such a brief is offered to customers to fill out when performing one-time tasks, without taking into account the specifics of the market niche and the company's place in it.
Individual – a questionnaire that allows you to find out everything about the client that is necessary to create content that is maximally tailored to the needs of the target audience and ensures the achievement of the company's goals.