How to create an interactive digital book and what advantages this content brings to an online strategy

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The use of digital books is essential in Digital Marketing actions . It is through them that we generate potential clients that can be converted into business opportunities.

However, the well-known static PDF content format is not the only one available for the production of this type of material. We can also count on interactive digital books.

Although we interact with many digital media, it is difficult to imagine how we can interact with a book, isn't it?

Because of this, we have created this article to show you how this is possible and its importance within a Content Marketing strategy .

Let's go together to learn more about the topic!

What is an interactive digital book?
It is a type of ebook that is part of an interactive content strategy and that not only provides information about what is necessary, but also stimulates the interaction that readers can have with the material.

An ebook is a rich material, this means that it integrates a Content Marketing strategy in which people download it to acquire knowledge on a certain topic.

But how does an ebook interact with its readers? Here are some examples:

While traditional ebooks come with forms to collect information from potential customers , an interactive digital book can do so through the content;
Interactive ebooks feature content that changes as the reader interacts with them;
Interactive digital books focus on the answer the reader is looking for.
Let's look at an example of the three points above. A person downloads an interactive digital book on Content Marketing and, while mexico mobile database reading it, is asked to answer questions such as the following:

Do you do Content Marketing? (X) Yes ( ) No
Do you apply Content Marketing to a company? (X) Yes ( ) No
Are you the owner or manager of this company? (X) Yes ( ) No
Would you like to speak with a consultant about how to optimize your content strategy? (X) Yes ( ) No
As the reader answers the next question, they adapt to that answer. In this example, they answered that they do Content Marketing, so the next question was whether they do it in a company.

If you had answered no, the interactive eBook could have asked you if you would like to use Content Marketing and directed you directly to the topic that talks about the advantages of this type of material.

We'll talk about that next!