Customer Engagement: How to track this metric to retain your customers for longer

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In today's competitive business environment, customer-centricity philosophy is becoming more and more embedded in organizations, allowing their actions and strategies to be directed toward meeting customer needs.

At the same time, the humanization of brands makes companies more friendly, closer and accessible, generating solid, constructive and lasting connections with users.

In this way, they become captive audiences and brand ambassadors, which is a source of profitability, business opportunities and future income.

Customer Engagement is a thermometer that allows us to measure whether these marketing strategies for customers are having an effect and determines how positive the results have been.

Since this is such a valuable metric with so many facets, what we have mentioned so far is not enough for you to understand it in its true dimension.

For this reason, in the following lines we will explain in detail what Customer Engagement consists of, why it is so important and how to develop strategies to increase it.

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So what is Customer Engagement?
To define this metric with certainty, you first lithuania mobile database need to understand what engagement is .

This is an Anglo-Saxon term widely used in the world of Digital Marketing , which refers to the mutual commitment between a brand and its audience, demonstrated especially through interactions and communications between them.

This means that Customer Engagement is a metric that allows you to know how engaged your customer is with your brand . Logically, the higher this indicator is, the better!

If we were to define it in a more formal way, it could be explained as the commercial connection that a consumer or user has with a company through different communication and correspondence channels.