So if, instead of writing down every idea that popped into your head, you gave each idea a few seconds of careful consideration. You could probably eliminate most of them during that time. At the end of the brainstorming session, you would have fewer ideas, but each idea would be of higher quality.
That’s the goal with pipeline marketing. Even if you generate fewer leads, you can still count on those leads to become customers. After all, your company knows exactly how to move them through the sales pipeline.
Slower Sales vs Faster Sales
When you focus on fewer leads , you can move leads through the funnel faster. This naturally results in faster sales.
Think about the possibilities. Let’s say you have 10 leads that have turned into opportunities. They’re in the pipeline, ready to be nurtured through the rest of the process.
Contrast this with a situation where you have 50 vietnam mobile database potential leads. You can’t give as much time and attention to 50 people as you can to 10.
So faster sales mean faster growth. As your products become more popular, you’ll have more time to create more launches, focus on customer loyalty, and generate more revenue. It’s a cycle that starts in the pipeline but never stops.
Faster sales also mean your leads have less time to be convinced to make a purchase.
So you can present them with the benefits they will gain by purchasing your product, then let them make their decision.
If you’re persuasive enough, more of your leads will become customers. Plus, your leads may tell their friends, who automatically become more qualified leads because they came to you via referral rather than an internet search or PPC ad .
Creating contacts vs. creating customers
Contacts are valuable. When your business can reach out to contacts via email or social media, it’s easier to convert them into customers than if you had no contact information at all.