This is one of the most widely adopted inbound marketing tactics by companies today. This is because its strategy is very much aligned with the concept of inbound itself: both use content to attract, engage and convert leads.
Read also: Y-shaped Sales Funnel: Inbound and Outbound together to sell more
Ads help generate increased traffic to your website through different formats :
Research network
Display network
Mobile
YouTube
Landing Page
This web page is based on the premise of providing valuable venezuela mobile database content in exchange for its visitor's data.
Read also: Inbound Marketing Examples: Boost Your Sales With These Tips
This already helps in qualifying leads. So it can be used to:
Promote and offer access to educational material produced by your company (e-books, whitepapers, webinars, among others)
Promote special campaigns
Distribute offers and discount codes, among others
Web Videos
The explosion of new video platforms – like Snapchat, Instagram Stories, Periscope and Facebook Live – has made this content format more popular than ever.
Video content attracts more views and, when well explored, can attract well-nurtured leads, facilitating the conversion process.
Learn more: Live videos in B2B: a strategy that brings results
Email marketing
An excellent channel for publicizing offers and promotions, email marketing helps attract more visitors and boosts your inbound marketing campaigns.
Read also: 5 essential tips to increase the open rate of marketing emails
But be careful: make sure your company's marketing emails offer relevant, quality content . And that they are never mistaken for spam.
Newsletter
A powerful lead nurturing tool during the purchasing journey , the newsletter helps distribute educational content to your customer base and registered subscribers.
The shooting can be done in different formats: email, SMS, MMS and even through chatbots .
Blog and Podcast
The blog, one of the most popular inbound marketing tactics, is a kind of showcase to show all the potential that your company can offer in solutions and facilities.