Now is the time to use this content strategically. This way, you can help these visitors see your company as a potential partner in achieving their goals.
Once again, the warning is: it is not yet time to start a sales approach. So continue providing them with specific content. This will prepare them for the third and final phase.
Decision: Time to convert qualified leads into converted customers
Now your lead knows what solution they want. At this point they are just trying to find out who will provide that product or service.
So he is quoting from his company and his competitors. He is also evaluating costs, delivery times and suitability to the problem.
So if you’ve been waiting for the right time to get your sales team started, now is the time! Here are some ideas on how to get started:
Ask your sales team to provide a demo of your product or service,
Provide an exclusive offer or promotional code with an expiration date,
Hold a meeting with the lead and introduce them to the team that would work on their project.
As you learned here, your company optimizes its investments latvia mobile database by using your content to guarantee qualified leads. This is precisely what prepares your leads until they are ready for your sales team.
The content your company produces can guide leads through the entire decision-making process. They can then be nurtured through the customer journey and develop into a trusting partner.
Today, they see your company as an expert advisor who helped them. Not as a website full of offers and calls to action like “buy now” or “limited time promotion.” Or as a sales team that approached them before they were ready.
As you can see from the previous topics, content marketing is valuable in qualifying leads. According to a recent survey , almost 70% of companies have actively invested in content marketing in the last year. However, not all content delivers the same results when it comes to generating leads.