Strategies and examples to acquire new customers

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lead generation strategies
Would you like to understand concretely what lead generation is with some examples?

Here are some ideas from highly successful companies.

Volkswagen has focused on lead generation russia cell phone number list for the launch of a new fully electric model. The German company, with a massive advertising strategy on Instagram and Facebook, has generated huge interest among consumers, managing to collect over 40,000 contacts in the pre-launch phase.

A well-known American company specialized in the creation of in-ground swimming pools, River Pools and Spas , in a moment of budget cuts had decided to suspend advertising investments, maintaining only content marketing activities.

By improving the site's search engine rankings, the company has managed to increase its revenue exponentially. In fact, one article alone is said to have generated nearly $2 million.

These are just a couple of examples of how lead generation can impact a company's fortunes, but there are many strategies to increase the number of your contacts.

For professionals, a good lead generation strategy is to offer downloadable white papers or guides in exchange for an email address. The guides can be focused on specific topics, for example, or practical advice on activities of common interest.

On social media, a common lead generation practice is to offer a freebie (a calendar, a coupon, or samples) to acquire new customers.