Lead Generation Activities
Posted: Sat Feb 22, 2025 6:19 am
The goal of a B2B lead generation program is simpler than that of a demand generation program: to convert targeted audiences into a high volume of quality leads.
In other words, one focuses on performance concentrated at the top of the funnel, while the other has a more global role within the sales funnel.
Companies looking to increase their lead generation should invest in the strategic actions listed below:
Content marketing offerings such as white papers, case studies, and ebooks;
Inbound content offers on the company website and landing page forms;
Webinars;
Paid and targeted advertising on social networks or search engines;
Remarketing;
Livestreaming of events.
What works best for your business: lead generation or demand generation?
The answer to this question is almost always: both. Lead usa mobile database generation tactics are essential within a demand generation strategy.
Without forms on your landing pages (remember, four-field forms can convert 120% more ), your organization will struggle to capture the contact information it needs. This will make it harder to start conversations that translate into pipeline and revenue.
However, it’s also important to focus on building the awareness and authority needed to drive qualified leads to your website, as well as nurturing and selling efforts to bring more value to your business.
Therefore, most B2B organizations should invest in a demand generation strategy that includes lead generation tactics. This decision will likely yield the best results.
In other words, one focuses on performance concentrated at the top of the funnel, while the other has a more global role within the sales funnel.
Companies looking to increase their lead generation should invest in the strategic actions listed below:
Content marketing offerings such as white papers, case studies, and ebooks;
Inbound content offers on the company website and landing page forms;
Webinars;
Paid and targeted advertising on social networks or search engines;
Remarketing;
Livestreaming of events.
What works best for your business: lead generation or demand generation?
The answer to this question is almost always: both. Lead usa mobile database generation tactics are essential within a demand generation strategy.
Without forms on your landing pages (remember, four-field forms can convert 120% more ), your organization will struggle to capture the contact information it needs. This will make it harder to start conversations that translate into pipeline and revenue.
However, it’s also important to focus on building the awareness and authority needed to drive qualified leads to your website, as well as nurturing and selling efforts to bring more value to your business.
Therefore, most B2B organizations should invest in a demand generation strategy that includes lead generation tactics. This decision will likely yield the best results.