Nowadays, having to choose between outbound or inbound marketing doesn't make sense. After all, you need to explore all the resources available to you to be able to fulfill your mission of attracting customers to your company.
The Y-shaped sales funnel makes it clear that the marketing and sales teams can work together. Especially so that leads can be qualified in the best possible way.
This synergy is actually one of the main advantages of this funnel. This way, managers can visualize the big picture and define which integrations make the most sense for the business.
So, working both features together makes a big difference, as it creates value all the time for your leads and potential customers. And when this becomes a routine, the churn rate, for example, is much lower.
After all, the company will show that customer success is kuwait mobile database essential and that all team efforts are directed towards this.
In other words, the exchange of leads, captured via outbound and fed by inbound flows, defines what a Y-shaped sales funnel is. As well as inbound leads, activated by classic outbound processes.
Learn how the Y sales funnel works in practice
The Y-shaped sales funnel captures leads from two strategies – as we discussed earlier. To help you visualize how this works in your day-to-day life, we have listed some examples below:
For inbound leads:
Attracting potential buyers through effective content marketing : This happens through blogs, social networks, SEO strategies, sponsored links, etc.
Converting visitors into leads : This is done by offering rich materials, such as eBooks, videos, spreadsheets, infographics, among others. This is when the person makes contact with your company and allows the relationship to really begin;
Nurturing leads who need to feel more confident and empowered to buy: this is the classic inbound nurturing flow. Send emails in automation flows with content that makes your prospect confident about buying.