Numbers. Journalists love numbers . Not only do they lend credibility to a statement, they can also be , which gives journalists some freedom and allows the message to be adapted to different media.
The Subject must be direct and clear . It must poland mobile database reveal the subject of the communication. If it is a product launch, this should be mentioned immediately. Or if it is an invitation to an event, it may go unnoticed or be ignored.
It is important that the text is distributed in a reusable format . This is especially essential for online media.
Additional information, whether biographical or supporting information, not only allows the message to be deepened, but also allows journalists to gain new perspectives, get to know the company/brand better and, eventually, write larger articles.
Every day, journalists receive dozens (in some cases hundreds) of press releases in their email inboxes. The goal is to make “our” press release stand out from the rest and get people to read it. This can be achieved by following these simple “rules”.
approached from different perspectives
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