Active lead prospecting, combined with inbound marketing and the Y-shaped sales funnel strategy, is the key to your company selling even more.
Active lead prospecting is an important part of the sales process, isn’t it? Especially these days, where it’s not enough to just do research and find companies or titles that fit your ideal customer profile . This is just your starting point.
From there, you must confirm that these leads are potentially interested in your product, as well as whether or not it is possible to convert them into prospects.
But how can you do this actively and effectively? That’s what you’ll learn in this article.
So what is active lead prospecting?
The concept is simpler than it seems: active lead prospecting involves a segmented approach to potential customers.
An important consideration, especially when we remember that the belize mobile database total number of people involved in a purchasing decision in the B2B market is, on average, 11 people .
But how do you find these potential customers? Through a lot of research and active contact seeking. This way, you or your Sales team can focus only on those with effective conversion opportunities .
We know that active lead prospecting takes more time and effort than an inbound approach. But we can assure you that it can be done easily and efficiently. This way, you can ensure that you’re proactively gathering leads and putting your best foot forward.
To help with this process, we have listed here some strategic steps to boost sales more proactively this year. Check it out!
Step 1: Establish your CRM platform
Having good CRM software can make prospecting an easy process.
Because it provides a database that stores valuable information about each of your leads. So, you can track:
How many times each lead checked in during the sales process,
Record vital details – such as budget and event date,
Assign your team members accordingly.