The importance of alignment between marketing and sales

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The alignment between marketing and sales must be very well executed, without leaving noise or gaps in communication. This is because, when assertive, this alignment allows for greater knowledge cameroon mobile database consumer behavior, their pain points and needs, adding value to customer service and product development.

Ensuring intelligence at the level of negotiations and qualified service, both in the Marketing and Sales areas, increases the number of prospects, converting them into leads and, finally, into loyal customers, up-sell and cross-sell, culminating in the infallible increase in revenue for your Information Technology (IT) company.

How to make marketing and sales become true partners
Below we list some points that must be aligned so that marketing areas become true partners. They are:

Both areas must understand the duties and challenges that each faces;
Both must have the same objective as their focus;
It is important to create an SLA (Service Level Agreement) that contains all the actions and responsibilities of each team, avoiding noise;
Periodic meetings and constant feedback for adjustments and new strategies.
As you can see, the more aligned and collaborative the Marketing and Sales areas are, the fewer complaints and errors will be due to communication failures and noise, transforming your teams into a lead generation machine and increasing your IT company's revenue. Partnerships only bring benefits to everyone in the company!

We want to help your IT company leverage the results of your Inbound Marketing strategy and create, alongside your sales department, a machine for generating new business! Count on OUTMarketing Brasil!