CTAs that work: 7 tips to revolutionize your business
Posted: Sat Feb 22, 2025 5:02 am
Having CTAs that work will help your company direct people to the right place and convert more, expanding your business!
Working CTAs are essential for your website. However, they are often treated as something of lesser importance, tacked on without much thought.
Neglecting these crucial aspects of your website would be like hiding the cash register in a physical store. After all, displaying aisles and aisles of products in beautiful displays is useless if people don't know how to buy them.
But back to your company website, you probably want people to click on a link. Whether it’s to receive your newsletters, follow you on social media, or make a purchase, for example.
However, with all the different types of actions, messages, formats, and audiences , there’s no easy recipe for creating CTAs that work. So, here are the key considerations, principles, and practical tips to point you in the right direction.
This will make it easier to create CTAs that work, engage kenya mobile database your audience, and achieve your business goals.
What is a CTA?
A CTA, short for Call to Action , is that spot on your website where you tell someone to take the next step in engaging with your business:
Create an account,
Download rich material,
Subscribe to our newsletter ,
Follow your social networks,
Get in touch to find out more,
Request contact from your sales team,
Buy a product, among others.
Often times, a CTA is a button that leads to another location. For example, “Get a quote” could be a button that takes visitors to a form where they can enter information about their needs.
While most of the CTAs we see are quite functional, they aren’t always very persuasive.
At the exact moment before clicking/tapping that CTA button, people are thinking:
Will this company meet my expectations?
Will the product or service be the right one for me?
Will I be wasting my time or money?
These are big, scary questions, so it’s up to you to make this moment more inviting, comforting, and exciting.
The key is to avoid the same old, boring CTA language. Instead, focus on something that encourages people to take the right action that is crucial to your company’s success. Learn more below.
Working CTAs are essential for your website. However, they are often treated as something of lesser importance, tacked on without much thought.
Neglecting these crucial aspects of your website would be like hiding the cash register in a physical store. After all, displaying aisles and aisles of products in beautiful displays is useless if people don't know how to buy them.
But back to your company website, you probably want people to click on a link. Whether it’s to receive your newsletters, follow you on social media, or make a purchase, for example.
However, with all the different types of actions, messages, formats, and audiences , there’s no easy recipe for creating CTAs that work. So, here are the key considerations, principles, and practical tips to point you in the right direction.
This will make it easier to create CTAs that work, engage kenya mobile database your audience, and achieve your business goals.
What is a CTA?
A CTA, short for Call to Action , is that spot on your website where you tell someone to take the next step in engaging with your business:
Create an account,
Download rich material,
Subscribe to our newsletter ,
Follow your social networks,
Get in touch to find out more,
Request contact from your sales team,
Buy a product, among others.
Often times, a CTA is a button that leads to another location. For example, “Get a quote” could be a button that takes visitors to a form where they can enter information about their needs.
While most of the CTAs we see are quite functional, they aren’t always very persuasive.
At the exact moment before clicking/tapping that CTA button, people are thinking:
Will this company meet my expectations?
Will the product or service be the right one for me?
Will I be wasting my time or money?
These are big, scary questions, so it’s up to you to make this moment more inviting, comforting, and exciting.
The key is to avoid the same old, boring CTA language. Instead, focus on something that encourages people to take the right action that is crucial to your company’s success. Learn more below.