Google Ads is separated into two different networks
Posted: Sat Feb 22, 2025 4:46 am
But remember: the concept of paid advertising is not new. It’s just that the channels, or means, have changed with the advent of the internet. Think of these platforms as a newer version of an older advertising medium. For example:
Google is like the Yellow Pages,
Facebook is like a billboard,
Spotify is like radio,
YouTube is like TV.
Depending on your industry, different platforms may make more (or less) sense for your business.
Here's a quick overview of some of the biggest digital advertising platforms available today:
Facebook / Instagram
Facebook has grown to become one of the largest and most valuable digital advertising platforms online today.
We're lumping this together with Instagram, as both platforms croatia mobile database are owned by Facebook and use the same framework for ads (Ads Manager).
So they're incredibly effective channels for paid ads. A big part of the reason is because they have a ton of data about their users. So Facebook's algorithm uses that to optimize ad delivery for the best results.
Another great thing about ads running on Facebook and Instagram is that they support a wide range of formats , such as:
Image,
Video,
Carousel,
Instant experience,
Shoppable ads (Instagram only).
Additionally, both Facebook and Instagram are frequently testing and launching new types of ads.
Therefore, your company has a wide range of options to engage people within these platforms.
Google
Search Network,
Display Network.
Google search ads appear in SERPs (search engine results pages) when you search for certain keywords.
The great thing about Google Search Ads is that they give you a way to get your ads in front of people. After all, these users are actively searching for your business. Or a topic related to what you do.
Most ads on the Google Search Network are text-only ads, though Google has added support for newer ad types, such as shopping ads.
Meanwhile, the Google Display Network (GDN) takes a different approach. On this platform, you can show your ads on over 2 million participating websites.
Because GDN has the potential to reach up to 90% of global Internet users . And unlike the Search Network, GDN supports a wide variety of banner, media, and even video ads.
Google is like the Yellow Pages,
Facebook is like a billboard,
Spotify is like radio,
YouTube is like TV.
Depending on your industry, different platforms may make more (or less) sense for your business.
Here's a quick overview of some of the biggest digital advertising platforms available today:
Facebook / Instagram
Facebook has grown to become one of the largest and most valuable digital advertising platforms online today.
We're lumping this together with Instagram, as both platforms croatia mobile database are owned by Facebook and use the same framework for ads (Ads Manager).
So they're incredibly effective channels for paid ads. A big part of the reason is because they have a ton of data about their users. So Facebook's algorithm uses that to optimize ad delivery for the best results.
Another great thing about ads running on Facebook and Instagram is that they support a wide range of formats , such as:
Image,
Video,
Carousel,
Instant experience,
Shoppable ads (Instagram only).
Additionally, both Facebook and Instagram are frequently testing and launching new types of ads.
Therefore, your company has a wide range of options to engage people within these platforms.
Search Network,
Display Network.
Google search ads appear in SERPs (search engine results pages) when you search for certain keywords.
The great thing about Google Search Ads is that they give you a way to get your ads in front of people. After all, these users are actively searching for your business. Or a topic related to what you do.
Most ads on the Google Search Network are text-only ads, though Google has added support for newer ad types, such as shopping ads.
Meanwhile, the Google Display Network (GDN) takes a different approach. On this platform, you can show your ads on over 2 million participating websites.
Because GDN has the potential to reach up to 90% of global Internet users . And unlike the Search Network, GDN supports a wide variety of banner, media, and even video ads.