Any website includes text content. These can be descriptions of goods and services, articles, useful tips, frequently asked questions, and so on. That is, what can improve the ranking of the resource. What are the rules that the text must comply with, we will analyze in this article.
SEO text tasks
Attracts traffic from search. This means that the text should be highly rated by search engines, which raise the site in the search to the top positions of the results. At the same time, it is important not to get northeast cell phone number list carried away with optimization, so as not to fall under various filters, for example, Yandex's "Baden-Baden". This algorithm identifies over-optimized sites and applies penalties to them.
It is useful for users. A quality text will arouse a person's interest and keep him on the site. The more time the user spends there, the better for ranking. Search engines note that the site is interesting and raise it in the search results.
SEO Text Evaluation Criteria
Uniqueness
Distinguishes the text from other similar ones. The indicator is measured in percentages: the higher the number, the better. You can evaluate uniqueness using specialized services, for example, Advego or Text.ru. You should not strive for a uniqueness indicator of 100%, besides, this is not always possible. Legal texts with references to laws or technical descriptions of goods with characteristics will never be as unique as possible. Usually, 85% is enough for search engines.