To correctly calculate the DRR in marketing, you need to know what profit the advertising brought. If we are talking about online promotion, then you can use call tracking and end-to-end analytics for this. To do this, you need to do the following:
set the interval for determining the value;
select the required advertising channel;
collect information on costs and profits separately;
determine the DRR using the formula given above.
The metric can be calculated both for total costs and for each gansu cell phone number list channel. The second method is better, as it allows you to understand which promotion methods work and which do not, and optimize costs based on this.
The company ordered the setup and management of contextual advertising. The budget for the campaign implementation was 36 thousand rubles. During the advertising period, the business received 33 million rubles from contextual advertising alone. Using the formula, we get the DRR for this channel of 0.1%.
When calculating the metric, we did not take into account expenses on other channels of interaction with customers and sales that came from there or thanks to managers. Therefore, the indicator turned out to be extremely accurate for analyzing the payback of contextual advertising only. 0.1% is an excellent result indicating the effect of advertising.