Step Four: Set Up Web Analytics
To find out the key queries of the advertising campaign, as well as suitable platforms for placing ads, you need analytics. It will help evaluate the results of advertising, optimize campaigns, and remove non-target phrases from them. For web analytics, we recommend using the Yandex Metrica, Google Analytics and call tracking services.
Some companies ignore the need for web analytics, so they don’t know guangdong cell phone number list which ads are working and which aren’t. Without understanding whether the advertising campaigns are effective, it is impossible to improve them.
Step Five: Collect Keyword(s)
This is one of the most important stages of launching advertising, on which almost everything depends. Users will see your ads if they contain relevant keywords. The more views from the target audience, the higher the sales will be.
To select keywords, use special services, such as Key Collector. For those who do not want to pay for the program, the free online tool Yandex Wordstat will do.
We recommend using different query spellings, abbreviations, and slang to increase your reach.
Step Six: Collect Negative Keywords
Select negative keywords, that is, words and phrases for which the ad will not be shown.
So, if you sell a washing machine and use the key phrase “buy a washing machine”, then the ad will be seen by those who want to buy a used washing machine or buy a washing machine on Avito.