How to solve these problems
Competitive offer
First, you need to create a competitive offer on the labor market that will attract the right specialists. The vacancy should meet not only your expectations, but also the expectations of the applicant.
Please be sure to include the following:
market salary and bonuses;
benefits and concessions;
opportunities for career advancement;
corporate culture;
technological equipment;
strong employer brand;
cooperation with educational institutions;
employee relocation.
Employee avatar
It is important to understand who you want to attract to your 1000 cell phone number list team. To do this, you need to create an avatar of the ideal employee, that is, an average portrait, compiled from the characteristics and hobbies of your employees. Depending on what your ideal employee is like, you will create a competitive offer and describe the working conditions.
Personnel reserve
Collaborate with educational institutions to create a personnel reserve. For example, the Cherkizovo company offers free training for employees' children with subsequent employment. Or SIBUR recruits promising young specialists to the personnel reserve, who undergo a 6-month internship with a mentor and receive a working profession.
Company reputation management
Employer brand reputation management means creating a positive perception of the company as a place to work. It is a long-term process that requires ongoing support. To understand how important reputation is, let's look at statistics:
Analysis of the HR market in the manufacturing sector: job trends and talent attraction features - image 3
A high percentage of users are interested in reviews and also pay attention to how company representatives interact with them. Therefore, it is very important to pay enough attention to reputation management. How to do it correctly: