This way, you stop being a stranger behind a flashy marketing campaign and become a human they can trust.
Podcasts can fill the interest and desire generation portion of the relationship funnel, helping your business develop a relationship with your customer base .
Think about it: who would you trust more? A company that has a ton of money to spend on advertising, but feels a bit impersonal? Or a company that may have less money, but invests time in helping you get to know them?
Podcast as an ABM strategy: a chance to showcase your expertise
In addition to building a bond with your audience, podcasts are a more personal way to showcase what you can do, whether it's your expertise in delighting audiences or software development.
It only takes 45 minutes to an hour to have the perfect moment senegal mobile database to express your expertise on any subject.
Additionally, combining all this content with a blog post can be a surefire set of bait for your ABM strategy. This will definitely set you apart in terms of trust in your expertise.
The more people listen to your podcast , the more it will be suggested to other listeners who have related interests. This is especially true thanks to algorithms like those employed by Spotify.
Additionally, there is a good smart technique to raise awareness for your company through podcasts: being a guest on someone else's podcast. Just like having guests on your own podcast.
In both cases, it helps to get your image in front of other people's audiences – and vice versa. Something similar to user-generated content .