Different types of sales engagement can include:
Sending emails,
Reservation/pre-contract meetings,
Product demonstration,
Return via voice messages,
Responses to comments on social media , among others.
Additionally, sales engagement actions also include the automated interactions that leads have with your company, such as:
Filling out a form on your website,
Interaction with a chatbot ,
Subscription to newsletters and bulletins via email,
Using a scheduling tool to schedule a meeting with your team, among others.
So, the way you set up an effective sales engagement strategy new zealand mobile database can build better relationships with customers. It helps break down barriers to closing a deal.
But how do you create one? – you might be wondering. Check out some tips below to help you put together your action plan.
Essential pieces of an effective sales engagement strategy
An effective sales engagement strategy identifies goals and actions for different stages of the customer journey .
So, one way to find good insights is to start with the moment right after the first contact. From there, you can work your way towards conversion. So, we believe this is the first step:
1) Adopt an optimized process for inbound and outbound interactions
The initial stages of your sales process for inbound leads will be different than your process for outbound leads.
Therefore, the strategy must be adapted to the process that works best for this type of lead, in each case.
For example, the first contact between your team and an inbound prospect will likely be through your website , such as a form, scheduling tool, or chatbot.
Your team should then engage with them in person, via phone call or email. Outbound leads are usually contacted first via phone calls or emails.
So, sales engagement focuses more on piquing your interest in having a deeper conversation.
So, make sure your effective sales engagement strategy is optimized for both inbound and outbound . That way, you’ll have much smoother interactions.
2) Use the right communication channels
As mentioned above, there are many methods and channels included in an effective sales engagement strategy.