What is the relationship between ABM and Inbound Marketing?
Posted: Sat Feb 22, 2025 3:38 am
Inbound Marketing is a set of practices that, through relevant content, aims to generate leads and opportunities to convert sales. The logic is to offer exactly what the persona is looking for and make your company a reference in the subject.
The point is that the digital world is the ideal indonesia mobile database for this practice. As Gartner data shows , for example, B2B customers spend 27% of their shopping time doing online research.
However, this does not mean that the same strategy should be used for all clients. In Inbound Marketing itself, it is common to develop well-segmented campaigns.
What ABM does is go deeper in this direction. So, it is a complementary tool to Inbound Marketing — that is, both work better together, but one thing does not replace the other.
Both Inbound and ABM work with segmented audiences. However, the former is not always able to reach major companies. ABM, on the other hand, increases the chances of reaching the Ideal Consumer Profile (ICP).
The point is that the digital world is the ideal indonesia mobile database for this practice. As Gartner data shows , for example, B2B customers spend 27% of their shopping time doing online research.
However, this does not mean that the same strategy should be used for all clients. In Inbound Marketing itself, it is common to develop well-segmented campaigns.
What ABM does is go deeper in this direction. So, it is a complementary tool to Inbound Marketing — that is, both work better together, but one thing does not replace the other.
Both Inbound and ABM work with segmented audiences. However, the former is not always able to reach major companies. ABM, on the other hand, increases the chances of reaching the Ideal Consumer Profile (ICP).