Geographical characteristics
Posted: Thu Feb 20, 2025 11:00 am
We are talking about the permanent place of residence of the target group representatives. Not all geographic characteristics are always needed by marketers. If an international company enters the market in a new country, then great geographic detail is not required. And for a food delivery company, it is important to know not only the country and city, but also the district and block.
Psychographic characteristics
This group includes information that gives an idea of the representatives of the hungary mobile database target group as individuals. Together with the first two points, this information helps to better understand what drives a person, motivates him, excites him, etc. This allows for a more subtle adjustment of marketing processes.
value attitudes;
hobbies;
hobby;
leisure;
fears and anxieties;
favorite media;
bloggers, influencers, “stars” that they look up to;
preferred brands of various goods and services.
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Behavioral characteristics
This contains data on how the target audience behaves when purchasing products in your category or specifically your production. This is information on how often a person makes such purchases, what motivates them, what criteria they use to choose, how much they are willing to spend, etc. This includes indicators of what image your company has formed in the target group, how loyal it is to you.
Psychographic characteristics
This group includes information that gives an idea of the representatives of the hungary mobile database target group as individuals. Together with the first two points, this information helps to better understand what drives a person, motivates him, excites him, etc. This allows for a more subtle adjustment of marketing processes.
value attitudes;
hobbies;
hobby;
leisure;
fears and anxieties;
favorite media;
bloggers, influencers, “stars” that they look up to;
preferred brands of various goods and services.
Read also!
Corporate staff training: how it works
Read more
Behavioral characteristics
This contains data on how the target audience behaves when purchasing products in your category or specifically your production. This is information on how often a person makes such purchases, what motivates them, what criteria they use to choose, how much they are willing to spend, etc. This includes indicators of what image your company has formed in the target group, how loyal it is to you.