The brand must correspond to the cultural and social context. Everything should be organized in such a way that this correspondence can be ensured for at least 10 years. Therefore, it is necessary to understand your target audience, competitive and business environment, predict changes or new trends, and respond to them in a timely manner.
To do this, it is necessary to maintain continuous communication with consumers, interest germany mobile database them in communication, collect and analyze information from clients, partners and the market.
If your brand can create an emotional connection with the consumer, it will have more loyal customers, capitalization, brand premium, percentage of advocates, etc. will increase. Moreover, the strategy of such a company will be much more stable and reliable. This is why emotional triggers are so often used in the process of brand formation.