How many archetypes can a brand have?
Posted: Thu Feb 20, 2025 10:39 am
It’s simple: your brand isn’t restricted to a single archetype! The truth is that many companies invest in a combination to convey a more complete and comprehensive message.
Remember that brands are dynamic entities brazil mobile database evolve over time, as do the stories they tell. So they can (and need to) adapt to cultural changes — and archetypes can help them do that.
This strategic approach awakens different aspects of the consumer’s psyche. After all, people can respond differently to the same archetype.
But be warned: although it is possible to adopt multiple archetypes, it is essential to be consistent. The overlapping of personalities should not dilute your main identity, but rather complement it, creating a rich and multifaceted narrative.
Now that you understand a little more about the concept of archetype and its basic elements, we will guide you in choosing the right archetype profile!
Remember that brands are dynamic entities brazil mobile database evolve over time, as do the stories they tell. So they can (and need to) adapt to cultural changes — and archetypes can help them do that.
This strategic approach awakens different aspects of the consumer’s psyche. After all, people can respond differently to the same archetype.
But be warned: although it is possible to adopt multiple archetypes, it is essential to be consistent. The overlapping of personalities should not dilute your main identity, but rather complement it, creating a rich and multifaceted narrative.
Now that you understand a little more about the concept of archetype and its basic elements, we will guide you in choosing the right archetype profile!