Editorial Line and Seasonal Calendar
Posted: Thu Feb 20, 2025 10:12 am
Another essential element in content management is an editorial line, that is, a strategic plan of the topics to be covered over time. This is particularly useful for B2B companies, where communication needs to be consistent and targeted to a specific audience.
In the editorial line , include:
Content categories : Divide the main topics that your company addresses, such as “Industry innovations”, “Best practices”, “Success stories”, among others.
Specific Topics : Detail the topics in each category to maintain variety.
Seasonal Calendar : Include relevant dates, such as events and holidays, to anticipate content.
Download a free content management spreadsheet template with editorial line and seasonal calendar here.
3. Content Management Software
For B2B companies with a high volume of content, specific germany mobile database tools can streamline the process. Some suggestions include:
Trello or Asana : Great for managing the creation and publishing flow, with features for assigning tasks and deadlines.
Hootsuite or Buffer : To schedule and monitor social media content, ensuring everything is published at the right time.
WordPress : If the company has a blog, this is one of the best platforms for organizing and scheduling publications, as well as optimizing the SEO of the content.
How to Avoid Content Management Problems
Even with processes and tools, it is common for some difficulties to arise in content management . See below how to overcome the main problems.
1. Duplicate Content and Keywords
Repeating topics or keywords is a common mistake that harms SEO and content quality. To avoid this, perform a frequent audit and review your content inventory before starting a new topic.
2. Lack of Updates and Maintenance
Content management requires ongoing maintenance. Content published years ago may be outdated or ineffective for today’s needs. Include a “Last Updated” column in your content inventory and set timeframes for reviewing content.
3. Lack of Integration with the Sales Team
Content management should be integrated with the sales team to ensure that all materials produced are aligned with business objectives. Create a communication routine between teams to define content needs and share updates.
In the editorial line , include:
Content categories : Divide the main topics that your company addresses, such as “Industry innovations”, “Best practices”, “Success stories”, among others.
Specific Topics : Detail the topics in each category to maintain variety.
Seasonal Calendar : Include relevant dates, such as events and holidays, to anticipate content.
Download a free content management spreadsheet template with editorial line and seasonal calendar here.
3. Content Management Software
For B2B companies with a high volume of content, specific germany mobile database tools can streamline the process. Some suggestions include:
Trello or Asana : Great for managing the creation and publishing flow, with features for assigning tasks and deadlines.
Hootsuite or Buffer : To schedule and monitor social media content, ensuring everything is published at the right time.
WordPress : If the company has a blog, this is one of the best platforms for organizing and scheduling publications, as well as optimizing the SEO of the content.
How to Avoid Content Management Problems
Even with processes and tools, it is common for some difficulties to arise in content management . See below how to overcome the main problems.
1. Duplicate Content and Keywords
Repeating topics or keywords is a common mistake that harms SEO and content quality. To avoid this, perform a frequent audit and review your content inventory before starting a new topic.
2. Lack of Updates and Maintenance
Content management requires ongoing maintenance. Content published years ago may be outdated or ineffective for today’s needs. Include a “Last Updated” column in your content inventory and set timeframes for reviewing content.
3. Lack of Integration with the Sales Team
Content management should be integrated with the sales team to ensure that all materials produced are aligned with business objectives. Create a communication routine between teams to define content needs and share updates.