Digital Marketing Landscape – 1980s
Posted: Tue Dec 24, 2024 6:37 am
1981- First personal computer was launched by IBM
1986- American National Standard Institute (ANSI) adopted SQL as a standard
1989- Storage capacity of the computers was 100mb
The advent of digital marketing can be traced back to the days of the 1980s.
This was the time when new innovations were taking place that made the computer system advanced enough to store information on the customers. The invention of the internet paved a major path for new marketing channels.
There’s no single inventor of the internet, as its development el salvador telemarketing data involved countless researchers, engineers, and organizations contributing over several decades. However, Vinton Cerf and Robert Kahn are widely credited with creating the communication protocols (TCP/IP) that form the foundation of the Internet as we know it today.
It was in the year 1981 when IBM came out with the first personal computer and the storing capacity of the computers increased to 100 MB in the year 1989.
Consequently, in the year 1986, the customer management company ACT was responsible for launching the database marketing software for the first time. This database marketing software was now allowing the storage of a huge volume of customer information. A stepping stone in the progression of digital marketing.
Robert Kestenbaum and Robert Shaw who are known as the father of marketing automation together created several database-marketing models that helped BT and Barclays. These Database Marketing solutions contained many features that included sales channel automation, campaign management, contact strategy optimization, marketing analytics and marketing resource management.
The 1980s saw the emergence of Digital Databases that changed the dynamics of the buyer-seller relationship. The progress of digital marketing started to gain direction and momentum.
It enabled the companies to gain information, store and track their customers like never before. The only catch here was that the whole process was still manual.
Further, in this period the launch of the personal computers and client architecture brought the revolution that changed the marketing technology in a decade. The Customer Relationship Management or CRM software brought this revolution in the 1990s.
1986- American National Standard Institute (ANSI) adopted SQL as a standard
1989- Storage capacity of the computers was 100mb
The advent of digital marketing can be traced back to the days of the 1980s.
This was the time when new innovations were taking place that made the computer system advanced enough to store information on the customers. The invention of the internet paved a major path for new marketing channels.
There’s no single inventor of the internet, as its development el salvador telemarketing data involved countless researchers, engineers, and organizations contributing over several decades. However, Vinton Cerf and Robert Kahn are widely credited with creating the communication protocols (TCP/IP) that form the foundation of the Internet as we know it today.
It was in the year 1981 when IBM came out with the first personal computer and the storing capacity of the computers increased to 100 MB in the year 1989.
Consequently, in the year 1986, the customer management company ACT was responsible for launching the database marketing software for the first time. This database marketing software was now allowing the storage of a huge volume of customer information. A stepping stone in the progression of digital marketing.
Robert Kestenbaum and Robert Shaw who are known as the father of marketing automation together created several database-marketing models that helped BT and Barclays. These Database Marketing solutions contained many features that included sales channel automation, campaign management, contact strategy optimization, marketing analytics and marketing resource management.
The 1980s saw the emergence of Digital Databases that changed the dynamics of the buyer-seller relationship. The progress of digital marketing started to gain direction and momentum.
It enabled the companies to gain information, store and track their customers like never before. The only catch here was that the whole process was still manual.
Further, in this period the launch of the personal computers and client architecture brought the revolution that changed the marketing technology in a decade. The Customer Relationship Management or CRM software brought this revolution in the 1990s.