It's difficult to capture the reader's attention and make calls to action with Gmail or Outlook emails, which are created with a fairly simple text editor. In the case of Gmail, if you want to add graphics, colors or corporate elements to an email you will usually have to resort to Chrome add-ons and extensions.
Email marketing email designs have evolved a lot in recent years. You can see this with these examples , which show just a part of the abundant visual possibilities you have at your disposal. A marketing email made up of only text has little chance of making an impact on your audience.
The best alternative: a dedicated program for sending mass emails
Email remains the most profitable channel for marketing, with an average return of $32 for every $1 invested . However, to take advantage of the potential of email campaigns, you need to have a good strategy and choose a dedicated email marketing software like Brevo, formerly Sendinblue .
There are many email marketing platforms out there with different turkey mobile database service offerings and prices. To find the one that best suits your needs, you can check out our email marketing tools guide .
These are some of the benefits you can get with an email marketing tool:
1 – Make sure your emails reach your recipients’ inboxes
When you send an email, you usually use your provider's SMTP server: Gmail, Hotmail, etc. These servers are not specialized for sending mass emails. In fact, providers such as Gmail or Hotmail impose sending quotas on emails.
In addition to limitations on sending volume, the fact that these servers are not designed to send bulk emails can have a significant impact on the deliverability of your emails.
Reaching the inbox is a real challenge and to optimize your chances of reaching the inbox, it is necessary to authenticate the sender through SPF or DKIM signature, which is not possible with providers such as Outlook or Gmail. This partly explains why the deliverability of bulk emails with these providers is not so optimal.