Marketing automation is the use of technology tools to make repetitive processes more efficient and less dependent on manual actions. Basically, it simplifies routine tasks, allowing technology to take over functions that previously required human intervention.
In digital marketing, this means hungary mobile database everything from sending emails to nurturing leads , always with the aim of making actions more agile and scalable, without losing personalization in customer relationships.
In addition to automating basic tasks, marketing automation leverages the power of Big Data to collect and analyze large volumes of data. This enables more strategic and personalized decisions, increasing the level of complexity of the process and bringing smarter and more effective results.
Next, we will explore some examples of how marketing automation is applied, especially in IT companies, and the impacts it can bring.
What is marketing automation?
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bitheerani319
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