Step 2: Analyze the target audience

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General data on the target audience can also be provided by the customer, but it should not be used as a basis for further work. Developing a new or improving an existing identity is often required due to the lack of response to the brand's symbols from the audience.

Target audience analysis
Target audience analysis
Therefore, the performer must independently form his own opinion about the new zealand mobile database target consumer of the promoted product. To do this, it is useful to visit special sites with reviews, study comments from potential clients on social networks, and ask friends who may be interested in this product.

Step 3: Research your competitors
Elements of corporate identity, including corporate identity, help differentiate a company from its competitors in the market. But in order to visually stand out from competitors, they need to be carefully studied. You should pay attention to what fonts and color schemes are used by competing companies, determine the general trend and characteristic features in a given market sector.

Analyzing other people's designs also helps you spot common mistakes your competitors make and take that into account when creating or improving your own identity.