Connection between offline and online worlds
Posted: Thu Feb 20, 2025 7:07 am
The combination of OOH and mobile marketing offers advertisers enormous potential. Studies show that OOH advertising increases traffic on Google , Facebook and Instagram. The Mobility Activity Index confirms that the cross-media mix leads to a higher return on investment. Innovative approaches, such as the integration of weather data and sales indices into a geofencing campaign for Almdudler, demonstrate the possibilities of this technology.
study Result
ARD/ZDF online study 69% of Germans regularly use the Internet while on the go
Kantar Over 80% of Germans regularly use the Internet while on the move
MAX index from Wall-Decaux 35% of Germans use the Internet while on the move, 29% mexico mobile database have shopped online after seeing outdoor advertising
Digital outdoor advertising: interaction and extension into the web
Digital outdoor advertising opens up new ways to interact with the target group. By connecting out-of-home media with the Internet, campaigns can be seamlessly integrated into the network. This creates a comprehensive brand experience.
QR codes as a bridge between OOH and online
QR codes on advertising spaces connect the physical with the digital world. By scanning with a smartphone , users can access further information or competitions. This draws attention to the desired action and promotes interaction with the brand.
study Result
ARD/ZDF online study 69% of Germans regularly use the Internet while on the go
Kantar Over 80% of Germans regularly use the Internet while on the move
MAX index from Wall-Decaux 35% of Germans use the Internet while on the move, 29% mexico mobile database have shopped online after seeing outdoor advertising
Digital outdoor advertising: interaction and extension into the web
Digital outdoor advertising opens up new ways to interact with the target group. By connecting out-of-home media with the Internet, campaigns can be seamlessly integrated into the network. This creates a comprehensive brand experience.
QR codes as a bridge between OOH and online
QR codes on advertising spaces connect the physical with the digital world. By scanning with a smartphone , users can access further information or competitions. This draws attention to the desired action and promotes interaction with the brand.