Trends in tool usage

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Returning to Rock Content’s research, we also found important indications of trends in the use of these tools.

For example, we found an upward trend in finland mobile database use of enterprise resource planning software, better known as ERP (48.9% of agencies use it). These are tools that help manage all the administrative and operational work of a business in a single system.

Among its features is the integration of the various departments of a company, which enables the automation and storage of all business information from a single, continuous and consistent flow. Most use their own ERP tools, but others prefer products such as ContaAzul and QuickBooks ZeroPaper .