Best practices in social commerce

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Deliver engaging experiences on social media
Customer experience in Brazil is one of the determining factors when making a decision.

According to Google's retail research, 87% of consumers shop in places that provide engaging experiences and 41% consider canada mobile database the possibility of speaking to salespeople at any time is ideal for a differentiated experience.

Creating valuable content and being available to the public to answer questions is very important, as is monitoring the brand's impact by carrying out constant monitoring.

Pay attention to the formats
The recent dispute between TikTok and Instagram has made one thing very clear: short videos are dominating social media. And there is research that proves that what was once just a trend has now become a mainstream trend.

Therefore, in your social commerce strategy, be sure to consider this format.

According to a study by Hubspot, 72% of consumers prefer to learn more about a product by watching a video.

According to a survey by Marketing Land, 62% of people said they became more interested in a product when they watched a video from the brand in their stories.