Some cases that show the way

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In addition to H&M's Kik, we already have several examples of how chatbots have transformed the relationship between brands and users. Like Instant Translator, which was originally created to show executives the potential of chatbot systems. Despite its 'modest' intentions, Instant Translator quickly became Facebook's largest translation bot, with over a million users.

Another example is the chatbot developed by malta mobile database a Canadian company that provides marketing solutions and programs. It is called Leadbot, which, after 45 days of operation, accounted for 30% of the company's conversions, according to this text from the Venture Harbour portal.

The success was so great that the company began investing in new platforms. Today, RewardStream builds chatbot systems to enable companies to encourage their customers to recommend them to friends.