3 ways to create more entertaining social content
Posted: Thu Feb 20, 2025 4:07 am
TikTok was truly a people’s app, empowering regular people to create and post authentic, short-form video content on any subject. The app’s ranking algorithms further leveled the playing field, enabling videos to appear on feeds based purely on the level of engagement it got such as views, likes and shares, giving rise to TikTok trends or “challenges”.
TikTok campaigns like the #ChipotleLidFlip challenge and the #GuacDance challenge resulted in over 250K video submissions and 430M plays in just six days. After the #GuacDance challenge, Chipotle reported over $800K sales of their guacamole on National Guacamole Day.
With its short-video format and clever positioning, TikTok took malaysia mobile database the world by storm, replacing YouTube as the most-watched app in 2021, and Netflix as the most downloaded app in 2022.
And it influenced consumer preferences as well. The Sprout Social Index ™ found that 38% of audiences prefer when brands prioritize original content over following trending topics.
Social media teams are effectively in-house content creators, which means you need to know the latest trends and align them with your brand values. All while ensuring you entertain your audience.
But as Rachel noted, “It’s really important you understand that social is now entertainment first.”
TikTok campaigns like the #ChipotleLidFlip challenge and the #GuacDance challenge resulted in over 250K video submissions and 430M plays in just six days. After the #GuacDance challenge, Chipotle reported over $800K sales of their guacamole on National Guacamole Day.
With its short-video format and clever positioning, TikTok took malaysia mobile database the world by storm, replacing YouTube as the most-watched app in 2021, and Netflix as the most downloaded app in 2022.
And it influenced consumer preferences as well. The Sprout Social Index ™ found that 38% of audiences prefer when brands prioritize original content over following trending topics.
Social media teams are effectively in-house content creators, which means you need to know the latest trends and align them with your brand values. All while ensuring you entertain your audience.
But as Rachel noted, “It’s really important you understand that social is now entertainment first.”